Chris Farrell joined MedData as Senior Vice President Marketing in 2011 to lead the company’s first dedicated, centralized marketing strategy. During his tenure, he established MedData as a premier brand in the RCM industry by refocusing the company’s approach to put clients and their patients at the forefront of every decision, communication and assessment of value. Prior to joining MedData, Farrell was vice president of marketing for the education finance division of Wachovia Bank, during which volume increased a minimum of 22% each year while the industry grew at an average rate of 8%. Prior, Farrell held various marketing leadership roles with Educaid, a student loan company; Henwood Energy Services, Inc., an international energy software/consulting company; and McCormick & Co., Inc., to include marketing communications, copy, creative services, sales, marketing analytics, customer experience and sales support teams. Chris helped launch and continues to serve on the BE Youth Sports Foundation board of directors, and is a graduate of the University of California, Los Angeles.