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Chris Farrell joined MedData as Vice President Marketing in 2011 to lead the company’s first dedicated, centralized marketing strategy. Prior to joining MedData, Farrell was vice president of marketing for the education finance division of Wachovia Bank, during which volume increased a minimum of 22% each year while the industry grew at an average rate of 8%. Prior, Farrell held various marketing leadership roles with Educaid, a student loan company; Henwood Energy Services, Inc., an international energy software/consulting company; and McCormick & Co., Inc., to include marketing communications, copy, creative services, sales, marketing analytics, customer experience and sales support teams. Farrell is a graduate of the University of California, Los Angeles.